| Vogue Online Magzine Employs “Contextual Relevance” Technique To Garner Larger Audience Condé Nast, the leading magazine publisher has brought in a new concept to attract the Web audience and dotingly calls it "contextual relevance", a perfect means to unify advertising and editorial content thus enabling a flawless reading. With a view to popularize Vogue.com Condé Nast is taking the perception online. As a result the improved version features enlarged photos which are one of the major reasons that folks visit this website. It is more reader friendly now with Twitter feeds from the Vogue editor's desk. The most interesting feature "most popular" is a section which trails the frequency of Vogue.com items posted on Twitter or Facebook or other social networking sites or commented on by the readers. It has also added features that will assemble its editorial content so that matter related to one sponsor appears together with no content from its contending designers. On the other hand to make the site more advertising friendly, Vogue has bestowed more power to the sponsors. Susan Plagemann, Vogue's publisher claims that big names like L'Oréal, Estée Lauder, Burberry, Gucci and Nordstrom have all signed on for this venture. With all these new features Vogue.com is looking forward to garner enough online audience.  |
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