Where is the iAds? The mobile ad service from Apple is facing some problems due to the lateness of the advertising campaigns. According to advertising executives, the control system from Apple on creating ads that are displayed in the gadget is making the process take longer than expected. The information is from the Wall Street Journal. The service of mobile advertising from Apple was launched on July 1. However, the progress of the process is still very complicated. Seventeen partners were announced at the launch of iAds, but only two were campaigning for July. Other partners have launched campaigns to return to class, but most are still developing ads for iAds. The control of the creative process done by Apple is making the development of ads most laborious, and can take about 8-10 weeks for completion. The iAds allows the use of interactive ads within the Apple platform without the user having to close the application you’re using. The ads also offer recipe for Apple, which gets 60% of profits. The packages of advertising for the company’s gadgets are costing from $ 1 million. In early June, Apple said several advertisers had signed with the company’s commitment to the use of iAds. According to a person familiar with the matter in an interview with the Wall Street Journal, more than 10 000 employees were enrolled in the first month. However, the process is still slow. |
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