One of the biggest entities on the Internet and a leader in the world of technology, Google Inc., has now caught the eye of Hollywood, as Michael London’s Groundswell Productions along with John Morris is now planning to being a new movie project, that would be centered around the life of Google founders, Larry Page and Sergey Brin. This new project has already taken its first steps in the form of the production team's efforts to acquire exclusive movie rights to the book, 'Googled: The End of the World As We Know It', written by Ken Auletta.
Ken Auletta, a media columnist with The New Yorker published his account of the birth and rise of the search industry behemoth, Google, last fall, with the help of Penguin Publications. The history of Google is well documented and known, where in Larry Page and Sergey Brin, two Stanford Ph.D students ventured into the world of Internet to create a more reliable and efficient search engine. Michael London is planning to take the Google movie project from a very different angle, where he envisions the movie narrating the tale of the success of Google, while both co-founders of the company held strongly to their ideologies of "You can make money without doing evil” and “You can be serious without a suit.” .
According to Michael London (Groundswell Productions),
"It’s about these two young guys who created a company that changed the world, and how the world in turn changed them. The heart of the movie is their wonderful edict, don’t be evil. At a certain point in the evolution of a company so big and powerful, there are a million challenges to that mandate. Can you stay true to principles like that as you become as rich and powerful as that company has become? The intention is to be sympathetic to Sergey and Larry, and hopefully the film will be as interesting as the company they created.”
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