The trend is towards realism. In Japan where you have sites and papers full of images of beautiful girls the trend is definitely shifting towards "amateur" type ordinary rather than the professional beautifully made up model. There has been a lot written about the Bijin-Tokei website and telling how the provincial lasses were being saved by cosmetics.
In fact you can never expect to kill the demand for cosmetics and the human urge to look better than what we are. Atleast look our best at all times. But what we are trying to point out is that the trend is changing now. Bijo Goyomi, which can be loosely translated as a hot girl calendar, is definitely the latest manifestation of this trend. Every day (except weekends) showcases a new beauty from somewhere around Japan — a real, ordinary girl, that is, not some airbrushed model. The site has been picking up in popularity steadily.
Though you can not deny the fact that the professional high end models still wield a huge selling power but still it is evident that the Japanese consumers and web users are definitely seeking something more down to earth and realistic. It could be the impact of the recession but the fact remains that Bijo Goyomi which was started towards the end of 2008 has seen a steady growth in its page views and according to J-Cast it stands at a healthy million a month today.
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