The latest swirl in the marketing scenario is using the Facebook "like" option to gain visibility and fan following. Almost everybody brand which is trying to gain footage and popularity have installed Flike option on their web pages. But the Coca-Cola Village Camp in Israel went a step further. The summer camp treated the teens with a plethora of their Coca Cola products and other activities. Different segments of the camp were integrated with the camp-goers Facebook accounts and they could actually "like" different parts of the camp.
Well, this is a clever yet over-the-roof strategy to garner attention on social networking websites. Upon entry, teens were given an RFID chip embedded bracelet synched to their Facebook account. A small RFID equipped station was used to communicate with the bracelet. It would automatically update the camper's status with a message referring to the event or activity. Moreso even camp pictures were auto-tagged every time the subjects brought their bracelet in contact with the photographer’s camera post-snapshot.
Coca-Cola's aggressive marketing even kept their parents updated as to what their child was doing at the camp. So I guess it was a win-win situation for both the brand and then camp-goers.
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